ABOUT 2.8
OUR STORY
2.8 design for dogs was founded in 2016 by Anna Bussolotto, a portrait photographer, driven by the desire to create beautiful and functional items for her beloved dachshunds, Quintale and Hermione, as well as for the sophisticated spaces of her own home. Inspired by the world of photography, 2.8 refers to a diaphragm aperture: a parameter that allows focusing on only specific subjects. In this case, it represents the well-being of the animal, combined with the pleasure of the owner.
Each of our products is dedicated to a great photographer: Annie Leibovitz, Richard Avedon, Steve McCurry, and many other great artists who have been able to capture the essence of nature and humanity.
2.8 was born to offer dog lovers a range of everyday products characterized by elegant design, while maintaining intrinsic practicality and ease of maintenance.
For 2.8 design for dogs, respect for the material, for those who produce it, and for those who use it translates into respect for the Earth.
Love without borders
We believe that dogs are an integral part of our families. Our brand celebrates the love, care, and affection we have for our four-legged companions. They hold a special place in our lives and deserve the utmost respect and love. Challenging the conventional way of thinking about dog accessories, we make them beautiful and rich, both for us and for them.
Italian Elegance
Our brand draws from the rich heritage of beauty that Italy is universally known for. Every detail of our design is carefully crafted to reflect the refinement, elegance, and the Italian art of living.
Aesthetic vision
Each creation is the result of a refined eye for beauty (“the eye sees what it knows”) by Anna Bussolotto, an Italian fashion photographer and portrait artist. Our design is timeless, with simple shapes and coordinated colors inspired by nature. Our aesthetically pleasing products evoke a sense of effortless elegance, through their hues, proportions, and tactile sensations. Our cushions, blankets, and food bowls are all designed to harmoniously fit into elegant interior designs. Our bags, collars, and leashes are crafted to complete both your look and your dog’s.
ITALIAN CRAFTSMANSHIP
We are committed to preserving the Italian craftsmanship tradition. We collaborate exclusively with Italian workshops, where skilled artisans dedicate time, care, and expertise to create superior quality products for our animal companions. Their meticulous work and dedication are reflected in every detail, ensuring exceptional quality and unmatched durability. We value a manual culture that boasts centuries of history, preserved in specialized districts and nurtured in production hubs located in selected areas of Italy.
HIGH QUALITY AND DURABLE MATERIALS
We research and use only high-quality materials, often sourced locally, to ensure maximum comfort, durability, and style for our products. We carefully select both natural and sustainable materials that not only provide the utmost well-being for your dog but also integrate harmoniously into the everyday aesthetics that we share with them.
CONTINUOUS INNOVATION
We are constantly searching for new ideas and solutions to improve life with our animals. We differentiate sizes, padding, and finishes. We collaborate with experts from various fields to develop products that meet the needs of specific breeds and their human families.
RESPONSIBLE SUSTAINABILITY
We are committed to protecting the environment and animals. We use leathers, fabrics, and ceramics sourced from sustainable origins and adopt production practices that respect the ecosystem. We dedicate specific lines to maximum sustainability. Our philosophy is based on awareness and responsibility towards our first home, our planet.
One spirit of friends
From the beginning, the goal of 28 Design for Dogs has been to strengthen and simplify the unbreakable bond between dogs and humans.
Two friends, one soul: this is the spirit that guides our philosophy and creations, in the name of the infinite loyalty our faithful companions offer us every day. A connection that goes beyond words and finds its place in our hearts and lasting emotions. With this concept of friendship and dedication inspiring us, 2.8 is committed to deepening the shared experience of life with our beloved dogs.
GREENIE LINE - Vegan Friendly
To align with our values of sustainability, ethics, and harmony with nature, we created Greenie, a cruelty-free accessory line. In addition to the new products, we've included some of our best-selling items in this new collection, replacing leather details with more sustainable and animal-friendly alternatives. In line with our tradition, the new products are entirely handmade, with their quality brought to life through skilled Italian craftsmanship. This represents just a small first step toward an even deeper sustainable growth for our company, ensuring quality and happiness for all animals.