Authentic Italian Stories
A series of videos celebrating cities, landscapes, and environments from across Italy that have deeply inspired all the collections of this proudly Italian brand.
Made not only of traditions and artisanal heritage, the true ‘fabric’ of the context where 2.8 was born and raised is composed of an intrinsic beauty that inevitably influences the aesthetic (and craftsmanship) of every product.
It begins with warm Palermo, in a late summer glimpse that welcomes and enchants all the senses. A city whose very tones glow with the warmth of the sun, giving life to a texture of warm, dusty hues with a Latin and often Moorish flavor.
These same tones are repeated and echoed in 2.8’s color choices, whose style has always favored the beauty of warm and neutral colors – but by no means lacking personality – over the bright exuberances of many other brands in the pet sector.
But Palermo is much more than a glossy postcard for tourists: a vibrant big city, it best expresses the metropolitan and cosmopolitan spirit that defines lovers of 2.8 design for dogs: dogs and dog owners who want to live their daily lives together without sacrificing style and practicality in their walking accessories.
Like the Ferdinando collection of collars and leashes, crafted from soft braided nappa leather and offered in four shades that recall both Palermitan and Italian colors (and tastes).
This collection of short films also pays tribute to another essential component of the company: the strictly visual aspect of the collections, which pay great attention to visual art and photography itself. Founded by a professional photographer, the brand has made its image a bastion against the monotony too often found in the pet world and – at the same time – against the usual stereotypes linked to Made in Italy.
