Prato Carded Wool: Old Fabric, New Life

A unique and innovative textile deeply rooted in history.

Recycling any kind of material or product has become one of the most cutting-edge solutions adopted by both companies and institutions to reduce pollution and, more broadly, their environmental impact.

As a result, many brands and manufacturers in the pet industry—already a rapidly growing business—have long been using more high-performance and eco-friendly materials to ensure the highest quality for their canine clients while also contributing to a greener, more sustainable world.

A prime example of this is recycled wool.

We’re all familiar with wool’s many virtues: traditional yet versatile, always fashionable, warm and cozy. It’s one of the oldest and most widely used fabrics in the history of global craftsmanship.

However, not everyone knows what recycled—or better yet, regenerated—wool actually is.

Let’s look at the numbers: composed of 85% recycled material, 2.8’s regenerated wool is even more special thanks to its unique production process. Manufactured exclusively in Prato, Tuscany, the fully local production cycle saves up to 450,000 cubic meters of water every year.

It also prevents emissions of CO₂ equivalent to the average output of 8,320 cars (about 166 million kilometers driven!).

And if that’s not enough to win you over, consider this: the entire production process uses only renewable energy and eco-friendly chemicals.

That’s why the so-called "Cardato Recycled Made in Prato" has earned a special certification from the European Union and currently stands as a beacon of inspiration for many designers and artisans.

Which brings us back to the core point: dog beds, cushions, and accessories are now being made with this extraordinary fabric—not only because it’s inherently eco-conscious.

Its texture and look are both contemporary and refined, making it perfect for keeping your dog warm during the coldest months.

Think of it this way: by treating your dog to a meaningful gift that complements your home decor, you're also making a small yet impactful contribution to a healthier, greener planet.